Resources Library by ANA

Driving success through Big Data segmentation

The GFC posed an enormous challenge to GE Capital's consumer business in Australia given the seismic shift driven in consumer mindsets in relation to finance, credit and debt. To chart a course for success post-GFC, Nature and The Lab developed a...

Catalogue: Congress 2015: Revelations

Authors: Chris Crook, Kate Sokulski, Paul Labagnara, Peter Stuchbery

Company: Research Now SSI

June 15, 2015

Research World (November-December 2014)

Correlation is enough - causality is no longer necessary.' Some argue that with the amount of data streaming through, knowing what people do is enough, knowing why is superfluous and takes too long.

Catalogue: Research World 2014

Author: ESOMAR B.V.

December 15, 2014

Escaping the chains: How our unconscious limits and frees us

Get inspired to transform how you do research with an interactive demonstration of how to access and alter the consumer's unconscious mind. The science behind many recent research innovations is based on the unconscious: behavioural economics,...

Catalogue: Congress 2014: What Inspires?

Authors: Leigh Caldwell, Elina Halonen

September 10, 2014

Combining big data and mobile market research best practices

Combining both Big Data from the terabytes of browsing logs and mobile market research via mobile feature phones, Nokia’s consumer analytics has assembled an unprecedented view of browsing behaviors in emerging markets. This market research...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Adam Berman, Jeff Hamilton

June 17, 2014

Mobile behavioural analytics

We look at two themes at the heart of marketing today ? the need to work with big data and the need to better understand how and where mobile fits in. The mobile phone is central to our lives in so many different ways. The data that are generated as...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Anil Kaul, Mark Kingsbury

Company: KANTAR TNS Malaysia

June 17, 2014

Data synergy

Phones, tablets, phablets, Google glass and passive measurement technologies produce an immense amount of data from geo-location to in-the-moment information exchange, representing potential research gold. While vast in amount, in and of itself,...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Guy Rolfe, Richard Blades, Colin Strong, Gawain Morrison, Frits van der Schaaf

Company: KANTAR TNS Malaysia

June 15, 2014

Combining big data and mobile market research best practices

Combining both Big Data from the terabytes of browsing logs and mobile market research via mobile feature phones, Nokia's consumer analytics has assembled an unprecedented view of browsing behaviors in emerging markets. This market research provides...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Adam Berman, Jeff Hamilton

June 15, 2014

Mobile behavioural analytics

We look at two themes at the heart of marketing today ? the need to work with “big data" and the need to better understand how and where mobile fits in. The mobile phone is central to our lives in so many different ways. The data that are...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Authors: Robert Burgoyne, Kulpreet Singh

Company: KANTAR TNS Malaysia

June 15, 2014

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Anupama Wagh-Koppar, Vartika Malviya Hali, Sandeep Arora

Companies: KANTAR TNS Malaysia, Datamatics Global Services Ltd

November 20, 2013